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Many organization have a great deal of data about their existing customers.


But few are using it to the fullest. Would your customers consider your organization "intelligent" about their activities and needs? If not, we can get you there. Find out how you can extract the most out of this customer data. Pulling this information from various data sources can be complex. However, with the use of appropriate database and middleware tools, you and your team can easily uncover the hidden information you already possess about your customers/members. Our key Customer Intelligence offerings include:

Data Warehouse Assessment

A Data Warehouse represents a large and complex undertaking with many dependent parts. The first step of a Data Warehouse is where to begin, what to produce and how to produce it. A Data Warehouse strategy is most successful when it is divided into smaller, more manageable phases.

At Ventus, our consultants help your organization not only build your Data Warehouse architecture but also a Data Warehouse strategic roadmap based on prioritized phases. The Data Warehouse highlights consist of the following:

Overview
  • 2 weeks duration, including 2 days of interviews / sessions
  • Explores user group requirements
  • Focuses on functions that enhance the customer experience
Outcomes
  • High-level Data Warehouse architecture design
  • Phased project roadmap spanning this year and next
  • Recommends Data Warehouse technology solutions
  • Identifies Data Warehouse phases based on strategic impact
Benefits
  • Identifies optimal roadmap based on current and future requirements
  • Creates tangible budget ranges
  • Ensures appropriate investment in supporting technology
...Data Warehouse Assessment datasheet)
Data Warehouse Implementation

Now that you've designed your Data Warehouse architecture and strategic roadmap, it is time to begin building your Data Warehouse. Because of the number and complexity of components that compromise a new enterprise Data Warehouse environment, many organizations struggle building the right Data Warehouse - a Data Warehouse that people will use.

Our Data Warehouse experts help your organization implement industry best practices to avoid delays, excessive costs, and business disappointments as your Data Warehouse strategy goes forward. We do this by helping you build a Data Warehouse from the bottom-up rather than top-down. The benefits of a bottom-up approach include:
  • Develop the Data Warehouse incrementally, one business area at a time.
  • Focus initially on the development of several data marts. Later, if necessary, develop a central data warehouse.
  • Prove each phase before moving on to the next phase
  • Deliver each major increment of functionality every 90 days or less
Customer Profitability Insight

Most leading businesses today are attempting to transition away from pushing products and achieve a more accurate reading of their most valued customers - who they really are, their needs, and their wants. In many businesses, 20% of customers may account for nearly all of the profits. So how do you determine which customers to keep and how to successfully grow your relationships with those customers?

Ventus helps your business understand who to target and with what offerings and communications by identifying the six key insights below:
  • Current Value
  • Future Value
  • Share of business
  • Best Next Product
  • Attrition Risk
  • Channel Preference
Focusing on the six key insights above can help your organization develop a solid understanding of your customer base and enable one-to-one personalization that is simple to manage.

...Customer Profitability Insight datasheet

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