Ventus Solutions => CRM

Is Customer Relationship Management a project or a strategy in your organization?

CRM has become an increasingly important strategy in sales organizations and a factor that has differentiated competitors from each other. CRM, if done right, is not just a customer database but a business shift that requires new processes, standards, rules and philosophy which pose technical and cultural challenges. Our deep experience in helping other organizations in this type of transformation can launch you in the right direction quickly. Our key CRM offerings include:

CRM Strategy Workshop

To boost your customer experience and ultimately increase profit per customer, there must be a clear understanding of the business issues facing your customers and your organization. Our 3-week engagement explores your strategic business drivers, customer/member relationship goals and current processes to define the right technology solution that will get you to those goals. The Strategy Workshop serves as an important step in creating a tangible link between your business/IT strategy and a live technology solution. Our Strategy Workshops have been key success factors in our client solutions. These workshops have helped define a clear, realistic and implementable technology solution that fits customer needs, employee needs and within budget.

...CRM Strategy Workshop datasheet

CRM Vendor Selection

With the wide variety of CRM packaged solutions on the market today, deciphering their benefits and differences can be challenging. Separating the software from the "vaporware" can even be a more daunting task. We appreciate how confusing the CRM landscape can be for businesses. Accordingly, Ventus' CRM consultants are well-versed in the nuances of each CRM package so that you don't have to be. We bring clarity to the vendor selection process by presenting you with:

A build vs. buy analysis
An ROI analysis
Process mapping and optimization
Package recommendations based on unique organizational needs

In the end, you can make the vendor selection confident in the knowledge that your needs have driven the process rather than a vendor's salesperson.

CRM Implementation

So your customer strategy is set, and the CRM solution selected. Now, the real work begins. Because we focus on CRM solutions only, Ventus' CRM consultants have the depth of experience necessary to tackle any size CRM implementation. In addition, we have the expertise to increase the functionality of your current CRM applications through:

Custom additions
Enterprise package implementation
New module implementations
Application upgrades
Deeper integration with additional departments, applications, and internal processes

Whether managing a CRM implementation or assisting in the upgrade of your existing solutions, Ventus looks forward to helping you realize the promise of cost savings and increased revenues that CRM holds.

CRM Deployment Rescue

So you've already spent time and money deploying a CRM solution but it wasn't successful? Contrary to popular belief, most CRM strategies don't fail because of the technology. Most CRM strategies are unsuccessful because they fail to address change management issues and/or inefficient business processes.

Ventus CRM experts have helped rescue many unsuccessful CRM initiatives. After helping your organization identify the reasons why a CRM implementation failed, we help build a CRM Strategy roadmap focused on change management, process and technology. Ultimately, Ventus helps you reach a positive return on investment.